The Digital Advertising Ignorance

As entrepreneurs, we tend to invest our recourses in things and places where we’ve already seen ourselves gaining benefits and are cautious with investments that are new to us. We aren’t really willing to jump straight into the unknown and explore new opportunities of how we can serve our clients better and/or find better ways to grow business.

The real question is how do you know what to fundamentally focus on when it comes to marketing online?

It doesn’t take just time or effort to understand this. It takes the willingness to be growth-focused.

I get it, as an entrepreneur you’re busy doing what you’re supposed to be doing. And that’s why marketing experts and agencies exist — to do the things you can’t or not willing to.

But they aren’t supposed to be the antidote to your ignorance.

Many people are simply looking for a quick and cheapest solution out there. Still thinking that digital marketing is some sort of a gimmick. But the market dictates the rules and the quality of your leads, conversions and eventually, sales are simply predetermined by your awareness about your market and more importantly by how good you’re at problem-solving of your customers.

The bottom line is that you don’t have to be a master advertiser to run your business effectively but you do have to be willing to learn as much as you can about your customer. That way you’ll make it easier for you and for your marketer to make you more money. By the end of the day, no customer no business.

The answer to questions like: “How to get quality (or hot) leads through social media?”, “I don’t want more leads… How do I get more sales?”, “Fb ads, SEO, PPC, organic traffic, sales funnels… What works for my business?” isn’t a marketing strategy or a tactic. The answer is what you focus on.

Prioritise (or even get obsessed about) learning about your customer: their real needs, fears, pains, goals, aspirations. As Robert Collier put it:

Enter the conversation already taking place in the customer’s mind”.

Whether you have an in-house team or working with an agency, this basic principle will help you to use your marketing strategies more effectively.

The current state of digital marketing world allows us to make money without much of push in a digital space — service-based businesses like dentists, lawyers, hoteliers, barbers, etc. can still survive using the “word of mouth” and other “traditional” marketing strategies.

But how much will it last for…

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